There are 2 ways you can approach this in B2BKing:
Options 1) - Go to B2BKing -> Settings -> Other -> and enable Show B2C price to B2B users.
The result is that the plugin will show prices like this in the product page:
The retail price is the regular price of the product. This is the product configuration:
To change the text for "Retail Price" and "Wholesale Price", you can go to B2BKing -> Settings -> Language & Text:
Option 2) You can use the plugin's Information Table.
An Information Table that can be configured for each product where you can enter info such as MSRP. You can read more details at: https://woocommerce-b2b-plugin.com/docs/custom-information-table-in-product-page
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