(Issue) Facebook / 3rd Party App is showing B2B prices, not retail prices.

If you use any kind of 3rd party app, plugin, or integration (e.g. such as Facebook products sync), and that app is receiving B2B, rather than B2C prices, here is what you need to know:

This usually happens because that app is getting the prices as they appear to your current admin user. To resolve this, go to your admin user profile page, and change the user to "B2C Users", so that your admin user will see B2C prices.

Then you would need to re-sync products / update products so the respective app can update its prices.